Hong Kong – “Thin.” “beautiful.” “Rotten.” “Extra Rotten.” “rotten to the core.”
Size details for those women’s clothing ranged from small to XXL, slapping on chart measurements at one of its superstores in RT-Mart, China, a Taiwanese chain.
It created a fuss last week in a country where fat is common in the Internet and advertising, and institutional definitions of beauty and femininity are narrow.
The chart was first viewed by a customer who took to Weibo, a Chinese microblogging platform Criticize retailerAccording to local news reports. “help!” Customer has written. “I was shocked when I saw it today at the RT-Mart location. I think I’m rotten.
soon, Chart pictures, Which specifies that the clothes were for women between the ages of 18 and 35, began circulating online on November 11, China singles Day, An annual online shopping extravaganza concoction by e-commerce behemoth Alibaba as an alternative to Valentine’s Day. Alibaba is one Key shareholders Of RT-Mart.
Disregarding and tempering the details of the shape spread across China in the chart. A Blogger “Is This A Joke?” wrote. “Even if someone’s weight is probably in the highest category, you can’t just put them in the ‘rotten core’ category.”
The issue of body shaming has received more and more scrutiny globally, with women emphasizing the fitness and acceptability of their bodies, as well as pushing back against impossible beauty standards. Many female entertainers appeared on the magazine cover without makeup. Stars like singer Lizzo have celebrated their Karvachauth. And in China, many are starting to challenge an aesthetic that is considered ideal for Chinese women – “Yellow, thin and young.”
In 2016, after women – and some men – started posting pictures of their waists on social media behind a vertical piece of A4 paper To claim their small size, Others carried out a separate campaign. A social media user named Zhai Ruoyi wrote On Weibo: “How can you have an A4 waist? I have A4 legs! “And Zheng Churan, a feminist, posted a picture with horizontally placed paper and conveyed,” I love my thick waist. “
Clothing brands have long been accused of meeting unattainable beauty standards. J. The crew’s XXXS and triple-zero size for women were criticized for looking unrealistic and unhealthily thin. The company said in 2014 that its Hong Kong stores were shaped by increased customer demand, which both closed this year.
Some social media users have questioned why RT-Mart would like to break its sales with such polarizing language. Others saw the chart as a failed attempt at humor. Still others saw it as a symbol of a larger issue about body standards.
A blogger named Lepro stated on Weibo, “two of society’s most inverse standards: women’s figures and men’s heights”.
Jen Chen, a reporter in the eastern Chinese city of Jinan, noted in a Weibo blog post that the shapes – S, M, L, XL and XXL – corresponded to adjectives in Mandarin that had similar voices – Shaw, Mei , LAN, xi lan, xi ba lan. He said another word for big-liang, Or attractive – would be a lot more attractive.
RT-Mart, which operates a few hundred supermarkets in mainland China, later apologized, saying it was “deeply sorry for the improperly worded marketing material and the crime it caused.”
The company said it had removed the problematic sign, noting that it was in only one shop, the location of which was not identified.
Some seem to have been directed towards the Taiwanese owners of the chain, as tensions between Beijing and the self-governing island escalate, which China claims. Some users found the chain’s apology inadequate and said they would boycott its superstore for customers in mainland China.
China Women’s News, a newspaper owned by the state agency All-China Women’s Federation, was published An editorial “The evil and rude body is on the road to ruin the Hill chain,” with the titular title on Saturday.
The newspaper said RT-Mart was “playing with fire” and added that “such base methods exclude the rotten smell of death.”
This is an issue that exposes many aspects of Chinese society, including job advertisements, which often meet height, weight, and “attractiveness” requirements for women.
In a 2015 job posting, Alibaba stated that applicants must have “well identified.” After deleting the anger online, it deleted the posting. Chinese start-ups also sought “inspirational” from women Giving as massage and pep talks for programmers.
Aesthetics are also at the peak of athleticism at the Olympics. Women’s Beijing hired for 2008 Beijing Games They were told that they should have “standard body size with good proportions”, and only people between 5 foot 6 and 5 foot 10 were considered. (The average height of Chinese women is 5 feet 2.)
Height requirements also extend to men in some arena: male soldiers are chosen The march was to be between 5 feet 9 and 6 feet in China National Day military parade in 2019.State news media reported.
Afra Wang, a California-based host of the Chinese-language pop culture podcast “Loud Murmurs”, suspected that the backlash against body shaking would bring about any major cultural changes. She said in a phone interview that the language celebrating the diversity of bodies was superficial and limited.
“Physical positivity is still a very peripheral subject,” He said, “I don’t see any sign of social change”
Thinness as a selling point is still a powerful greed.
Brandy Melville, a brand that carries a small size – extra small – for all its clothing, opened a store in Shanghai last year and has since gained a large share among young women in China. this year, A series of videos appeared on Douyin, a Chinese app similar to TyTalk. They showed young women Weigh yourself and count the breath when they will lose enough weight to fit into the brand’s crop tops and 24-inch jeans.