Moviegoers sent a message to Hollywood over the weekend: We are ready to return to theaters – and will buy tickets even if the same movie is immediately available in our rooms – but we want to leave our grim world for a silly fantasy.
“Godzilla vs Kang, “A throwback monster movie in which a lizard with a nuclear breath fights a computer-generated ape on top of an aircraft carrier (before everyone gets to the Earth’s hollow center), for an estimated $ 48.5 million in 3,064 million northern theaters.” Takes between Wednesday and Sunday. This was the largest turnout for a film since the epidemic began.
PG-13 was also not a special offer for film theaters. “Godzilla vs. Kang” produced by Legendary Entertainment was also available Hbo maxA streaming service that sells a monthly subscription to theaters in major cities for less than $ 15 for the price of an adult ticket.
“Parents seem ready for emotional engagement, to experience that human interaction – laughing together, fearing together – and complete transportation that only movie theaters can provide,” Mary Parent, Vice of Legendary Chairman and head of production worldwide, said in a phone interview.
Overseas, “Godzilla vs. Kong” collected a strong $ 236.9 million addition to $ 136 million in China, a market that has prioritized recent local films of imported ones. The film is yet to open in other major markets such as Japan and Brazil.
Some box office analysts were reluctant to announce a recovery for Hollywood, noting that coronovirus cases are on the rise again in the United States and a lockout in parts of Europe. David A. Gross, who runs Franchise Entertainment Research, a film consultancy, said between Friday and Sunday – a “clear and positive sign that there is inherent strength in filming that is not going away” – yet it was half the “normal circumstances.” I must have been. “
Approximately 93 percent of theaters in the United States have been approved to open, but government guidelines have a capacity of 50 percent and some large cities 25 percent. Most cinemas in Canada are closed.
But Warner Bros., which delivered “Godzilla vs. Kong”, was too busy to settle the Cubs that discussed Sunday. “The big MOVIES are back with our KAIJU-SIZED operations!” The studio said in a news release about the weekend’s earnings, using the Japanese word for the film’s monster overgrowth.
A mash-up of computer-borne titans, directed and produced by Adam-Wingard at a cost of approximately $ 155 million, benefited with strong reviews. AO Scott, assessing it for The New York Times, described it as an escapist romp created with “grandiose grandeur” and “zero pretense”. Ticket buyers gave the movie an A grade in CinemaScore’s exit poll, which is higher than “Godzilla: The King of the Monsters” In 2019 or “Kong: Skull Island” In 2017.
As Hollywood adopts streaming theaters to make new films more quickly available for viewing at home – for theater owners – quality matters more than ever, with size and scope: what is worth a visit to theaters Is (to cover the face) the near future) and what is not?
Box office analysts say that non-franchise films without great visual effects can have a difficult time, “Raya and the Last Dragon“Last month. Godzilla and King Kong, on the other hand, are cinematic comfort foods: time-tested, big-to-nothing fun. A large percentage of weekend ticket sales for” Godzilla vs. Kong “came from large-format theaters Who charge a premium for tickets. For example, Imax stated that it sold about 1,000 screenings in North America.
“Audiences are demonstrating that there has been a demand to experience blockbuster moviemaking on a grand scale,” Emacs distribution executive David King said in an email.
This was certainly true of Iveth Vekao, who brought his 8-year-old son, Jaden, to the Emacs matinee of “Godzilla vs. Kong” at the TCL Chinese Theater in Los Angeles.
“We don’t usually come to theaters, but we wanted to experience something,” said Vaikao before he went down. “Kovid has made us appreciate more things like this. Make sure you can get the same movie at home, but not the same experience.”
Jayden left no stone unturned to predict which creature would emerge victorious. (“They both can?”) But he was sure of one thing.
Sony said, “When the next ‘Venam’ comes out, we will definitely come back.” “I want to see it on the biggest screen.”