Luxury E-Commerce Wars Heat Up

According to Mr. Cohen, the brand had received “messages from customers asking why such expensive pieces were being sold on Amazon.”

Yet going alone also continues to grow. LVMH Moet Hennessy Louis Vuitton, the world’s largest luxury conglomerate, has publicly rejected the idea of ​​working with Amazon, but even its proprietary solution – the wholesale platform created in 2017 by 24 Savarez, Dior and Celine’s A special arrangement is not found together. Meaningful traction with consumers, and it continues to lose money. (Also group Invested multi-dollar in the list in 2018.)

Professor Galloway of New York University said, “The word ‘platform’ is intoxicating in the first blush, but on the second, it is a license to spend tens of billions of dollars before you see any returns.”

Enter the Fortune Alliance.

Farfetch, which went public in 2018, has a business model that includes an e-commerce marketplace for brick-and-mortar boutiques, and it works directly with brands on their back-end technology and logistics. It also has direct brand ownership for the $ 675 million acquisition of New Guard Group, which manufactures and distributes brands such as Off-White and Palm Angels. This month, the company recorded a record quarter. The value of goods sold reached $ 798 million in the three months ending September 30, an increase of 62 percent from the same period a year earlier. Gross profit was 82 percent, surpassing the 13-year-old company towards profitability in 2021.

Mr. Neves of Farfach acknowledges that Amazon is his leading competitor in the race for luxury e-commerce supremacy, so it makes sense that he would team up with his biggest international rival, Alibaba.

The new Rickmont-Alibaba investment in Farfetch underscores how Alibaba has been able to circumvent some of the issues that luxury brand Amazon has. Its Tmall Luxury Pavilion has successfully lured around 200 high-end names on its site, promising a highly lit and controlled customer experience and a clampdown on counterfeit products.

It also comes after new restrictions on international travel, which means that Chinese consumers – McKinsey They will account for $ 178 billion in luxury spending by 2025 – those who used to work on luxury purchases abroad are now buying them at home. Alibaba and Rickmont will invest $ 300 million each in Farfac and another $ 250 million in a new joint venture called Farfach China. They will own 25 percent of the sugar unit and will have the option to purchase another 24 percent in about three years.

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