Mariano Puig, a descendant of a Spanish fashion house, dies at 93

MADRID – Mariano Puig, who helped turn his family-owned Spanish perfume maker into an international fashion house, which includes brands Paco Rabane, Nina Ricci, Carolina Herrera and more. Jean Paul Gaultier, Died in Barcelona on 13 April. He was 93.

Puig, company That bears the family name, confirmed the death.

As a second-generation member to run the company, Mr. Puig expanded his presence overseas, particularly in the 1960s, when Puig opened offices in the United States and formed an alliance with Mr. Raban, Who was a Spanish fashion designer whose celebrity status gave Puig better access to the French market in Paris.

Puig eventually took over Paco Rabane and other major brands. One of Mr. Puig’s five children, Mark Puig is the company’s current president and chief executive, founded in 1914 by Mariano Puig’s father, Antonio.

Puig had revenues of around € 2 billion, or $ 2.4 billion in 2019. It is one of the few major fashion businesses to be owned by its parent family in a luxury goods sector dominated by quarantines such as Kirig and LVMH Moët Hennessy Louis Vuitton.

Mariano Puig Planas was born on December 8, 1927 in Barcelona. At that time his father imported and sold products and materials such as rubber, perfumes and books. His mother, Julia Planas, was a housewife.

In his youth, Mariano was a member of Spain’s water ski team and won the national championship twice. He graduated from the Chemical Institute of Sarria, Barcelona in 1949 and studied at IESE Business School in 1950, shortly after he opened it; It is now one of the two leading international business schools located in Barcelona along with Esade.

Antonio Puig lost his business when, in World War I, a German submarine sunk a ship to carry an unwanted shipload of its cargo. After starting afresh, she introduced the first lipstick manufactured in Spain in 1922, under the brand name Miladi.

After the Spanish Civil War of the 1930s, Antonio Puig strengthened his perfume business by selling a lavender-scented ow de Cologne called Agua Lavanda. Developed with Sehgal, a French perfume manufacturer, Cologne became a major seller in Spain.

From the 1950s, Antonio Puig progressively ceded control to his four sons and died in 1979. Mariano Puig joined the company, completing his studies as a chemical engineer.

He was the second oldest son and was most determined to expand the company overseas. “Spain was small and closed, and it made me think about what we wanted to do,” he said.

Mr. Puig acquired the rights to distribute well-known foreign brands in Spain at a time when the country was under military dictatorship. With his wife, Maria Guash, he traveled to Los Angeles to sign an agreement with Max Factor to distribute his cosmetics in Spain.

Mr Puig’s biggest coup was persuading fashion designer Mr Raban, to diversify – to add perfume to his lines of Haute Couture – and partner with Puig, which at the time had only 50 employees. Shortly after agreeing to a Khushboo joint venture in 1968, the two men were at dinner, when Mr. Raban sketched on a paper table. Creation of the united nations in New York. Drawing made The design For its first successful perfume bottle, called Calendre. Puig eventually took over Mr. Rabane’s entire business, including his fashion house.

Mr. Puig adopted a similar path in the 1980s Carolina HerreraVenezuela’s fashion designer, who rose to prominence in New York. He launched a perfume brand in 1995 before Puig took over his fashion house.

Mr. Puig was chief executive of the company until 1998 and then president of the holding company, Axia, through which his family controls Puig for five years.

He was a supporter of the family’s corporate ownership and helped to find Spanish Family Business Institute In barcelona. Jose Luis Blanco, its director-general, has named Mr as a major player in the overhaul of the Spanish industry. Paid tribute to Puig, who survived the post-Civil War war and did not benefit from the recovery money from the Marshala Plan after World War II.

Along with a few other business leaders of his generation, Mr. Puig “managed to transform this nation from the ruins to the modern and dynamic country that we have today,” Mr. Blanco said.

With his son Mark, Mr. Puig is survived by his wife; One brother, Jose Maria; Four other children, Marian, Ana, Ton and Daniel; And nine grandchildren.

As one of Barcelona’s foremost commercial tycoons, Mr. Puig helps finance several local art foundations and museums as well as the EESE.

He tried to clarify politics, and he ended a decade-long separatist conflict in Catalonia that reached a boiling point in 2017, when the Catalan regional government unsuccessfully attempted to declare an independent Catalan republic, Which had Barcelona as its capital.

In a letter published that year in the Barcelona newspaper La Vangardia, Mr. Puig wrote: “I feel very Catalan, I feel very Spanish, and I love my city deeply. But recently we have a There is a paradox that can only make me sad. “

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