Our general strategy is for The Times to take the best of on-platform and share it off-platform. This means that our editors will have to work on watching and sharing our journalists across the country in addition to sharing our live results, race calls and analysis.
DUBENKO We will be sure to promote some counterprogramming during the day – give people something to read, watch or listen to as they await results. Even once the results start coming, you won’t see too much non-electoral news on our social feeds.
Election Day Election Week or Shudder – In the event of an election churn, we have shocked our staff. I expect this to be a marathon of election cycle news, not a sprint, and to that end, we are spreading people out.
What are your traffic expectations for Election Day?
DUBENKO Readers have come to rely on us for accurate, easy-to-understand results. And I think these will be a big draw from all platforms. I think Wednesday will also be a big day, especially if we don’t have a clear winner by Tuesday night. Our live coverage always draws a large readership, but those who come to digest the next morning are often more.
Many Americans will learn about the election results on social media. Talk about balancing the speed with accuracy.
DUBENKO Speed matters on social, and if we feel confident in a call, we will do everything we can to get the news out quickly. Social media – especially Twitter – can put pressure on newspapers to get things out quickly, sometimes at the expense of accuracy. When it comes to state calls and results, everyone The Times agrees that it is more important to be correct than before. We are going to call very cautiously, very cautiously, and be extra careful what a state means for the entire election.
The key will be to provide readers on Twitter and Facebook – where emotions, editorials and speculation run rampant – some very concrete sets of facts, a shared reality, I hope, from which we can explain the events. Everything we do on social media is a distillation of what readers find on our site: fair and factual.