Someday, when the history of the epidemic is written, it may be partly the narrative told in the images: the hopelessness of crowded hospitals and body bags, the fear of masks and isolation. And then a smiling man’s balm, a sleeve practically rolled to the collarbone, pointed to a medical worker jabbing a needle into his upper arm. Enter any social platform, and the picture – not to mention the pose – is almost impossible to remember.
The vaccine selfie has gone viral.
“I almost started taking a vaccine selfie,” said David Brontavsky, associate professor of engineering and professor of science at George Washington University. “It was an almost instant meme.” And instead of petting outside, it is only picking up steam.
Indeed, Jean D., an assistant professor at Virginia Commonwealth University focusing on public health and health communications. “It may be one of the iconic images of this time,” said Guidry.
Perhaps unsure, it has spewed its bizarre sub-trend: the topless (or partially topless) vaccine selfie, as often modeled by European politicians, but sometimes celebrities.
A partially disorganized selfie shared by French Health Minister Olivier Veran (white shirt on the left and exposed on the front) and the Greek Prime Minister, Kyarikos Mitsotakis (blue button-up pulled up to one elbow, hairy chest on display). Have been shared. Watch a partially interrupted selfie from various members of Parliament, including Brendan Clarke-Smith (check shirt practically belly button, with a button above the belt made for Vinay) and Johns Mercer (completely shirtless).
Also, designer Marc Jacobs, who posed with his pink shirt in a fully pink shirt with his torso, leopard coat, and some pearls.
“It’s a look, and a moment, worth celebrating,” the trend Cheated
Perhaps this explains the choice of dressing: many of us have been hiding inside for so long, feeling scared and powerless, that there is something liberating about taking off clothes. However the answer may also be that we have forgotten how to dress for public-ish injections. Or the need to do something to attract attention in an era of social media chaos. If everyone is taking a selfie, how do you indicate that your selfie is an important selfie?
Ultimately, as Ms. Guidry pointed out, this is a new phenomenon – and very, very old.
Earlier there was either a vaccine selfie or a topless vaccine selfie, there was a vaccine photo op. And before that, vaccine engraving.
Yes, it goes back to that part, as long as there have been vaccinations there, there has been uneasiness around the whole idea. (Taking a healthy person and injecting them with a little illness to improve them is a tough sell.) And that means conscious efforts have been made by public health officials to promote them. Which are most often included in poses.
“The images are very powerful,” said Mark Dreze, an associate professor of computer science at Johns Hopkins University, who has studied the way vaccine images are Shared on twitter. “People relate to them very much to the text.”
For example, many late 18th-century engravings by Edward Jenner, a vaccine pioneer and manufacturer of smallpox vaccines, vaccinate their children and patients. One of the most famous of the vaccine photo ops is a 1956 shot of Elvis Presley, then only 21 and a full-fledged teen idol, dreaming with his sweater to get his polio jab. Earlier in the year, a lineup of French models was set to receive their smallpox vaccine, smiling and a bit off-the-shoulder.
By 1976, President Gerald Ford, frightened by a warning about a huge wave of swine flu, happily stood in a vest and tie with shirt sleeves rolled while receiving his flu shot. And, in 2009, President Barack Obama was placed in the White House with a nurse preparing to administer the H1N1 vaccine. The principle behind the images was the same in all cases.
“In public health communications, it is generally considered good practice to have portraits of trusted leaders” getting their shots, “Mr. Brontovsky said. The thinking goes: You see an elected official as a guinea pig Yes, the picture does its work in your subconscious, and suddenly you start thinking: “Oh, I should do that too.” Follow the leader in the visual code.
And so it went – until the current epidemic.
This is because two things happened between President Obama and today. First, social media really took off. (It’s hard to remember, but the iPhone was introduced in 2007, the same year that Facebook and Twitter went global. Instagram didn’t show up until 2010.) Second, as Ms. Guidry said, in an understatement, ” We saw a breakdown in trust in some areas of science and a breakdown in confidence in our political leaders. “
This meant that although it was important to see President-Elect Biden and Vice-President-Elect Harris’ snaps getting their Kovid shots on camera, Drs. Not to mention Fauci and Vice President Pence (and although it was important that President Trump did not capture. Ms. Disha said, “after getting her shot”), “Getting friends and family vaccinated is almost important.”
This is an advertisement for 101, Mr. Dredz said, to ensure that “people who see the ad can relate to what they are seeing in the ad.” In terms of public health, which translates to people like us – people of all different ages and colors and sexes – getting vaccinated. And because we are all now media producers as well as media consumers, this is possible.
At a time when social networks have become one of our primary means of communication, pictures are important, not only to bring out the news, but to normalize and expand the experience – to effectively pursue it For.
In the drive towards herd immunity, the vaccine selfie plays an important role. Now not just an expression of arrogance or a lifestyle of humble breach, it has effectively turned the crowd into health care professionals.
While it is possible that all of these pictures of The Pose may have caused some resentment (not everyone who wants to get vaccinated yet may get vaccinated), and topless politicians may have attracted the most attention for their shots. Is (in both meanings of that word)), the selfie stream itself represents a tipping point. That everyone can see.