Facebook has asked that a product be built to compete with the clubhouse

San Francisco – Facebook is building an audio chat product that is similar to Popular youth app clubhouseAccording to two people with case knowledge, social networks aim to expand into new forms of communication.

Clubhouse, a social networking app, has discussed allowing people to gather in audio chat rooms to talk on various topics. Mark Zuckerberg, Facebook’s chief executive, interested in audio communication forms, said people are aware of the case, and he appeared in the Clubhouse app on Sunday to chat about augmented and virtual reality.

Facebook officials have ordered employees to create a similar product, people said, who were not authorized to speak publicly. The product is in its early stages of development, he said, and the project’s code name may change.

“We have been connecting people through audio and video technologies for years and are always looking for new ways to improve that experience for people,” said Facebook spokesman Emily Haskell.

A representative of the club house declined to comment.

Facebook has a history of breaking new technologies and pursuing various mediums that have attracted users, especially if those audiences are young. Mr. Zuckerberg bought Photo sharing site instagram, Messaging app whatsapp And Virtual reality company Oculus When all were small start-ups.

Facebook is also known to be ready to clone its competitors in Silicon Valley. Copied instagram in 2016 Rival Snapchat, one of the marquee features of Stories, “which allows users to share almanac videos and photos. Debuted on Instagram last year Reels, Video product like a TikTok. When the teleconferencing service Zoom became popular last year, Facebook quickly created Rooms, a group video chat service. And this year, Facebook is working On a competitive product for substancePopular newsletter service.

Facebook got into experimental app development Through his new product experiment team. The team has worked on others including podcast apps, travel apps and music apps.

The clubhouse, founded last year by entrepreneurs Paul Davison and Rohan Seth, Has gained traction among Silicon Valley’s elite As a private, invite-only iPhone app. The application is in “beta”, meaning that it is still in the testing phase before an extended release.

After signing up for the club house, users can create dedicated rooms for various subjects. Instead of video or text, the preferred medium of a clubhouse is voice chat. The size of the room varies from intimate to thousands of people listening or participating. At times, it acts like a hybrid of CB radio and 1980s party line.

Clubbeds have flourished in epidemics as people have discovered ways to connect while remaining isolated from each other. The app topped the Apple App Store rankings in countries such as Germany, Italy, Japan and Turkey. In a recent internal meeting, Mr Davison and Mr Seth said the clubhouse had two million weekly users.

Dozens of celebrities – from Drake and Tiffany Haddish to Jared Leto and co-founders of Instagram – have appeared on the app, engaging in various discussions and using the service to promote their projects.

Investors got attention. According to Pitchbook, the clubhouse raised $ 100 million in a $ 1 billion dollar valuation in January. It was valued at $ 100 million last year. Its investors include venture capital firm Andreessen Horowitz and more than 180 others The company said.

Others are trying to compete with the club house. Twitter is doing a test The product, called space, Which provides a similar audio chat function.

International interest in club houses has also increased. on Monday, The app was blocked in China People there followed in Taiwan, Hong Kong and elsewhere to share ideas on topics ranging from political to worldly.

Tech titans have occasionally appeared on the clubhouse. last month, Elon Musk, world’s richest man agreed The clubhouse is to be interviewed by two Silicon Valley technologists, Sriram Krishnan and Aarthi Ramamurthy, who host a nighttime talk show on an app called “Good Time”. This brought a crowd of interest, and the clubhouse struggled to maintain its service.

On Sunday, host of “good times” Interviewed a facebook executive When a surprise guest showed up: Mr. Zuckerberg. He briefly talked about augmented and virtual reality and the future of Facebook’s plans before returning to his family.

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