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Sports, especially the National Football League, are important to enhance the future of entertainment on the Internet.
Maybe you think this is crazy. but Edmund lee, A New York Times media reporter said that we should pay attention Current talks The coming years will see American football games. They can determine which television companies succeed in the digital age, and will offer a glimpse at what type of programming is available on our favorite websites.
For traditional television companies such as Disney and CBS, NFL TV is necessary to prevent viewers from shrinking too quickly and to support their future in streaming. And Internet stars like Amazon and Facebook – maybe? – Want big ticket sports for yourself.
Shira: Why is the NFL so important?
Ed: Less american watching Sports, but football is still the most popular television programming. The NFL requires TV, and TV network owners need the NFL and whether or not you watch football, the NFL TV the TV networks pay for is billions of dollars in cable or satellite television or online TV such as YouTube TV Turns out to be a higher bill for the package.
TV networks hate paying too much to broadcast to the NFL Shrinking listener. But you say that they are going to pay maybe twice in the next contract. Why?
It is a complex dance. Disney, Fox, CBS, NBC and others are trying to become a streaming video company. But they are still streaming from traditional TV and making billions of dollars in profits.
If TV networks can make NFL games available to watch on TV and their streaming services, they hope viewers will stick to the TV And Pulled into streaming services.
Are you saying that sports, and especially the NFL, are important for entertainment companies to live or die?
very much! I will give you a personal example. English Premier League football matches are one of the few things that I watch constantly on the peacock, NBC’s streaming video service. Sports, especially live sports and most of all the NFL, are still a huge draw. Entertainment companies are required to watch programming that causes the transition to streaming.
There are billions of people on YouTube and Facebook. Why are there no big games like Olympics, European football and NFL?
There have been experiments. Facebook has streamed some professional baseball games and Indians Cricket match. Amazon’s Prime Video makes a handful of NFL games on Thursday, and it looks like Amazon is willing to pay for more games.
But the reality is, there are games on those big websites Just a piece of programming In an ocean when games are on these big tech websites, very few people watch.
Perhaps people are not used to watching sports there. When an NFL game aired at the same time on Amazon Prime Video and cable TV, many millions watch it on TV, but only a few hundred thousand on Amazon.
I am surprised that sports events on Amazon or Facebook are not very Internet-like. This is very similar to most TV broadcasts.
Look at what the National Basketball Association does. this is Started incorporating digital features NBA is like statistics in an app that pops up in games and Camera angle options. Internet-efication of games is not yet done. But everything the NBA does will be widely copied.
Who Wins The Internet: Pros Or Amateurs?
Ed mentioned one point in our conversation that Facebook has a change of heart About the knowledge of entering the lane of Netflix or Disney and paying top dollar to host professional entertainment such as the very popular NFL game.
For Facebook, why pay billions a year for football or Martin Scorsese movies? The company is already spending hours surfing on its news feed and Instagram, with posts and videos that we do mostly for free.
But I should mention that Facebook was relatively keen on live games until relatively recently. Perhaps the company will change its mind. Again.
This has been one of the basic questions about leisure time on the Internet: Will it be professionally made entertainment, including games, wins, or even websites and apps full of amateurs?
The reality is that a mixture of the two will rule the internet, but this is a fun question.
There are two basic avenues for online video hangouts that we like. Most of them are drawing with stuff that regular people make – think Tiktok, Facebook and YouTube.
Like other Netflix and large television entertainment companies, streaming video services are offering manicure programming that you watch on TV.
These two paths blur. Professional Internet stars make the most popular stuff on sites like YouTube. Facebook pays for video programming On its TV-like hub called Watch.
One major advantage of the amateur route is that, it is cheaper. TikTok and Facebook are not paying anything for most videos or posts that we spend hours surfing. YouTube splits the money of a video ad made by many people, but it is not engaging Scorsese-type money Must be a star for PewDiePie.
But at the same time, Ed said, Internet companies are seeing the merits of professionally made entertainment. Netflix and HBO Max are not worried about QAN conspiracy theories going viral, as companies control everything that appears on their streaming services. The downside is that it costs a lot. Conversely, it produces fewer horror shows.
Before we leave …
The ripple effects of Amazon’s pay practices: The company’s decision to increase the starting salary of employees to $ 15 per hour is showing the effect Pushed wages paid by other companies Near the Amazon locations, my coworkers Ben Casselman and Jim Tankersley reported.
Online after the coup: Reuters Reported Myanmar soldiers and police officers are using Tiktok to threaten violence against protesters protesting the recent coup. App usage increased rapidly in Myanmar after Facebook was blocked by the military. And YouTube enters Facebook Removal of video channels run by Myanmar army, My colleague Paul Mojur reported.
They want to share the wealth: My colleague Taylor Lorenz wrote about a newly created collective for people doing big draws on audio chat room apps like Clubhouse. They want to defend the company Stronger monitoring of apps and more ways to turn their popularity into revenue.
Related: Vulture is a Catchy article About Trisha Petas, a YouTube celebrity whose talent is essentially, charismatic and controversial. (Keep in mind that the article contains pictures that may not be safe for work or young children.)
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