The Oscars are a week away, but how many will see?

Mr. Soderbergh acknowledges that only so many producers can.

“People’s decision-making process depends on whether it is fantastic to see whether the show is spectacular or not,” he said, pointing to the critical critical response to this year’s Grammys, including A special feature in particular was the performance by Megan The Stallion and Cardi B.

On the other hand, the Oscar telecast peaked at its ratings peak in 1998, when 57.2 million people watched the box office juggernaut “Titanic” win for best-picture. Since the turn of the century, the most highly rated year was 2004, when the Academy gave another anthem at the box office, “Lord of the Rings: The Return of the King.”

Analysts pointed to the decline, pointing to a lightness of challenges. Older broadcast networks such as ABC are not as relevant, especially to younger people. Ceremonies, even if relatively fast for three hours, are too long for contemporary attention spans. Last year’s Oscars ran for three hours and 36 minutes (equivalent to 864 videos on Tickcock).

Why slogan through the show when you can just see the snippet on Twitter and Instagram?

In addition, the Oscars have become highly polished and predictable. Hollywood historian Ms. Basinger said, “The Oscars used to be the only time you got to see movie stars in your living room, and very often it was a hoot as well.” “Something seemed intoxicating.” Some wore strange clothes. Some had hair hanging on their faces. “

Increasingly, ceremonies are less about respect for entertainment and more about progressive politics, which inevitably annoys those who disagree with the audience. A recent Oscar producer who spoke on condition of anonymity to discuss confidential metrics said that minute-by-minute post-show ratings analysis indicated that when celebrities in politics started The “huge swaths” of the people turned off their TVs.

And the only prize show there is fatigue. There are at least 18 television events each year, including the MTV Video Music Awards, Beta Awards, Teen Choice Awards, Academy of Country Music Awards, Billboard Music Awards, CMT Music Awards, Tony Awards, People’s Choice Awards, Kids Choice Awards . Independent Spirit Award.

With ratings expected to rise for the upcoming telecast, ABC is seeking $ 2 million for 30 seconds of ad time, about 13 percent less than last year’s opening price. Some loyal advertisers (Verizon) are returning, but others (Ferrero Chocolate) are not.

“We’re not really getting too much advertiser interest,” said Michelle Chong, Planning Director at Fitzco, an Atlanta-based agency.

Tiffany Hsu Contributed to reporting.

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