It has been more than two years since Tickcock arrived in the United States in August 2018, A fun offer Anyone considering social media lost their way. Social commentary, comedy, crafting, memes, challenges, makeup tutorials and of course, dance had everything in the app. Even those that were not fully sold could not avoid the videos, which were active on platforms such as Instagram, YouTube and Twitter.
Despite its growth in size and scope, Epinity still largely sees the app as a tool for other, much smaller people to use. Comedian Nathan Fielder said, “Tiktok is a children’s dancing app, where children will upload videos of themselves dancing, so that children and adults can enjoy.” Recently joked. While it is true that TikTok is Online dance culture changedThe platform has become more widely a rich social and entertainment network. And in 2020, there was hardly any corner of society that he had not touched.
It entertained on its head
The most obvious influence of Tiktok can be seen in the world of entertainment. “It seems like a new experience, the emergence of a different kind of technology and a different way of consuming media since MySpace than any other social network,” journalist Kyle Chaka Wrote in november.
Primarily responsible for the uniqueness of the Tiktok viewing experience is For You Page, an algorithmic programmed feed that provides you with content that you are likely to find attractive. There is no need to follow or be followed by a single person to watch the videos you want to watch, or for their videos to be watched by their intended audience, leading many to a rapid rise in fame. In 2020 alone, top users like Charlie and Dixie D’Melio and Addison Easterling Collected millions of followers And became household names. D’Amelios also landed a Hulu show.
The app has also strengthened the music industry and has become a place to search for talent, new songs, Production of new music collaboratively And mash the tracks.
It Shaped Shopping Behavior
Tiktok has made an indisputable impact on what people wear and buy. In 2020, TikTokers appeared in campaigns for Louis Vuitton and Prada, signing with IMG Models and the like agencies Shape trend (Thought cottagecore And this Strawberry dress). Gucci bowed to a challenge that taught people how to style items in their wardrobes to look like Alessandro Michele’s runway models. (If you have a head scarf, a turtle and some brightly colored accessories, you’re halfway there.) Mass-market brands have also aligned with influencers; For example, Hype House Merch is sold on Target.
“It’s beyond organizations and creative expression,” said Kudzi Chikambu, director of the producer community at Tikdok Vogue.com In December. “TikTok is a place for happiness, and it is giving the fashion industry a new way to showcase its art and personality.”
While physical storefronts closed in the early months of the epidemic, new brands and shops used the platform to order online at Tiktok. Old resellers Use TikTok to sell your merchandise. And Reinforce old styles. Major retailers like Sephora, Dunkin ‘and GameSpot too Encouraged its employees to become influencers of TikTok.
It provided a view of the front lines
Service workers were some of the first people to embrace Tiktok in 2018, and in 2020 people got a new vision of their lives. Warehouse workers, fast-food workers and barristes sometimes turn to Tickcock to give others a glimpse of their lives Get on the road. In 2020, many of their industries suffered greatly from the pandemic and leveraged ticktalks to boost fund raising and relief efforts.
As the coronovirus spread, Tiktok also played a public health role. Nurses, doctors and other frontline health workers used TickTalk to talk about the risks of contracting Kokid-19, the importance of wearing masks and Breaking misinformation on vaccines. (Many have also documented their vaccination on stage.)
Patients sick with coronovirus and other diseases Chronicled his health journey and connected with the outside world From their hospital bed.
It helped people organize and speak
In form of Black Lives Matter movement This summer garnered support across the country, Tiktok became a place where young activists could talk about police vandalism, what it could mean as an aide and criminal justice reform as well App your relationship Service Black maker.
Political activism on the app is also bearing fruit. In June, TikTok users launched a campaign Increase attendance expectations Photos of the event for President Trump’s publicity rally in Tulsa showed a sparse crowd with many empty seats. After the event, longtime Republican strategist, Steve Schmidt, Wrote on twitter: “America’s teenagers have taken a heavy blow against @realDonaldTrump.”
It gave us life-changing trends
The earliest and most visible trend was on TikTok in 2020 Impostor A dance choreographed by 15-year-old Jalahia Harmon for the song “Lottery” from Atlanta rapper K-Camp. This dance, popularized mainly by white influencers, opened a dialogue about Black creators and credited where it is.
In 2020, viral food culture moved from Instagram to Tickcock. The platform became popular Pancake cereal, Whipped coffee And Carrot bacon. It also helped up-and-commerce by the age of 18 Pak dear Etan Bernth, Searched and taught how to cook, millions were trapped at home during quarantine.
TikTok songs and audio tracks provided the soundtrack until 2020. Platform obscenely picks up new artists Never before seen rate By the music industry. It brings back songs such as Fleetwood Mac’s “Dreams” and introduces new audiences.