What Snoop Dogg’s success says about the book industry

As his fear for the industry turned to an optimistic optimism last year, publishers began to rethink almost everything they once had, in the way of cultivating new literary talents that they How books are sold and sold. Zoom has replaced live literary events such as book signings and author appearances with a variety of things. BookExpo, the largest gathering of publishing professionals in the United States, usually held in May and transported thousands of booksellers, publishers, editors, agents, writers, and librarians to the Javits Center in New York, has been canceled. Now the convention center is being used as a mass vaccination site.

“One of the most important things that is going to change is the evaluation of what we do and how we do it,” said MacMillan Chief Executive Officer Don Weisberg.

The loss of live writer events erased a significant revenue stream for bookstores. Virtual events can draw larger and more geographically diverse crowds, and they are cheaper for publishers, but online viewers often do not buy the book from the store it is hosting.

Gail Shanks, co-owner of Changing Hands in Phoenix and Tempe, Ariz., Said the store has sold about half a dozen books at virtual book events. In a really good virtual event, they can sell 150 copies – but the same author, personally, can sell 1,000. Some publishers have started paying their stores to pay attention to virtual events, he said, typically between $ 200 and $ 500, which if they sell 20 to 50 books, they will Earned is almost compared to that.

Like large retailers, independent bookstores were also filled with online orders, a welcome boom in business when their doors closed, but one they were set up to manage poorly – some stores a day I went from receiving a dozen orders, ranging from last spring to hundreds. For many of them, the increase in online sales was still not enough.

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